Joy-In
During the global pandemic and quarantine life, Gen Zers struggled to socialize safely without getting sick and found it difficult to maintain a happy social life.
Our group saw an opportunity to create a new experience helping people safely connect with others, release boredom, and find joy during this global pandemic.
Award:
Indigo Design Award Silver 🏆
Duration:
10 weeks
Team Size:
5 members
Key Words:
UX / UI Design
All-in-one platform
My Contribution:
User Interview
Ideation
Wireframe
Prototyping
Iteration
Tools:
Figma / Illustrator
Joy-In is...
Safe
Safety through outdoor drive-in spaces, contactless payment and food delivery
All-in-one
Provides everything needed for hosting or attending an event.
Interactive
Innovative and novel use of technology to create group and screen interaction.
Connected
Socialize and share experiences through technology.
User research & insights
1. We talked to 145 millennials and Gen Zs in China and the US to understand how their lives had been changed by COVID-19
Online survey
127 Responds from China and America
Interviews
18 In-depth interviews with people who
have different cultural background.
2. From primary research, we found some common insights from the two groups of people
3. Taking all our findings into account, we narrowed in on a few intriguing insights and figured out the meaning behind
“I am doubtful and disobedient”
People view Americans as not taking COVID-19 seriously, especially at first, which has led to the US becoming the new epicenter. People believe it’s still okay to socialize in small groups, and even some who know it’s not feel they can break the rules every once in a while.
“I find joy”
Despite being stuck at home, people are finding joy in the little things. They are adapting to be indoors.
“I am fearful”
The fear of getting infected or spreading the virus is a driver for why many stay at home.
“I am bored”
People miss spending time with friends and family and are experiencing a great deal of boredom while stuck at home.
4. Then we translated those insights into three HMW questions and decided to move forward with the Third one.
" HOW MIGHT WE enable people to socialize safely from their homes? "
Here comes to the idea of Joy-In
WHAT CAN PEOPLE DO ON THIS APP?
1. Explore a wide variety of events within driving distance
Sort via location and date, users have access to a wide variety of drive-in events from the expected (movies, church services and concerts) to the unexpected (carpool karaoke, trivia and gaming).
2. Safe and affordable contactless car reservation
Non-car owners can still attend events via Joy-In's partnerships with Share Now. Search for nearby available cars, reserve and unlock using our app.
3. Seamless ordering and contactless delivery from local restaurants
Event hosts can partner with local restaurants and bars to provide in-app concessions ordering and contactless delivery right to attendees’ cars.
4. Share the experience and interact with others at the event
Upon arrival at the event, Joy-In will prompt users to “join” in on the fun. Special interactive features will be unlocked, customized to each event.
5. All-in-one hosting and event management platform
Post, host and manage an event from ticketing and sales to event logistics. Connect with local vendors for food and beverage at the event. Reach new audiences through Joy-In’s in-app marketing and promotion.
wireframes
USER TEST RESULT
( 2 rounds of user testing with 10 participants )
Problem #1: Failure to show socialization aspect
Proposed Solution: Change event to interactive carpool karaoke, remove event messaging flow
Problem #2: Car reservation is difficult to find
Proposed Solution: Change global menu options on bottom nav, additional wireframes that include navigation to parked car location
Problem #3: Why would I use this?
Proposed Solution: Create onboarding screens to explain the safety benefits from using this app
Problem #4: Unfamiliar user interface
Proposed Solution:
1. Align each page with users' common behaviors by standardize user flow
2. Make the social functions of every event simple and clear
User Rating
After testing, users rated the app on its usefulness, user satisfaction, ease of use, ease of learning and aesthetics. Using Likert scales, users were asked to rate statements from 1 (“strongly disagree”) to 5 (“strongly agree”). Each statement and statement type were averaged to generate an overall rating.
Usefulness: 2.6
These were our lowest scores. We address this through onboarding screens to introduce the concept to users, but real life experience of the concept may be the most effective way to sell the app and service’s value.
Satisfaction: 3.2
These were our lowest scores. We address this through onboarding screens to introduce the concept to users, but real life experience of the concept may be the most effective way to sell the app and service’s value.
Ease of Use: 2.8
This rating may have been affected by issues with the prototype itself, creating failures for some testers. Additional prototyping and the redesign of the global navigation will improve this.
Ease of Learning: 2.9
The app may require a bit of a learning curve but global navigation was redesigned to help ease this and minimize confusion.
Aesthetics: 2.8
As this was only a mid-fidelity prototype without images, color or branding, the addition of those has increased the visual appeal of the app.
